Bitbrand

Brand

Minto

"Over the past 10 days, Camp Network and Minto Inc. invited creators worldwide to remix Mimi & Neko, Minto’s beloved characters with over 5 billion sticker downloads and 60 billion GIF impressions. The response was incredible, with artists, illustrators, and creative enthusiasts from across the globe submitting their unique takes on Mimi & Neko. We received over 2,000 remix submissions. Each submission captured the joy, charm, and playful personality that has made these characters a staple of digital culture. After careful consideration, Minto has handpicked 10 winning submissions. The top 10 are in no particular order. The selection process was no easy task, as there were many fantastic entries that showcased the power of global co-creation."

Sugar Cubs and Friends

  • Usagyuuun

    On your wrist, Usagyuuun never stops. A loop of cheerful chaos and joy, reminding you to keep moving and stay curious. Credit: Minto Limited Edition: Only 20 Watch Faces are available to purchase for this design.

    Limited availability: 20 pieces
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  • Mimi & Neko

    A snapshot of fluff, charm, and subtle chaos, Mimi & Neko swirl around your wrist like a never-ending loop of joy. Credit: Minto Limited Edition: Only 20 Watch Faces are available to purchase for this design.

    Limited availability: 20 pieces
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  • Sugar Cubs

    A tiny universe of cuddly bears floats gently on your wrist, whispering kindness and warmth with every glance. Credit: Minto Limited Edition: Only 20 Watch Faces are available to purchase for this design.

    Limited availability: 20 pieces
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  • Betakkuma

    Wrist meets weird in Betakkuma's hypnotic dance loop — a moment of joy and madness that never stops moving. Credit: Minto Limited Edition: Only 20 Watch Faces are available to purchase for this design.

    Limited availability: 20 pieces
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  • Piyomaru

    Piyomaru's quirky world condensed into a playful moment on your wrist. A pop culture ping from another galaxy. Credit: Minto Limited Edition: Only 20 Watch Faces are available to purchase for this design.

    Limited availability: 20 pieces
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Mimi & Neko X Camp Collective

  • Rainbow Ride Watch Face

    Sliding down a rainbow, Mimi & Neko are all smiles in this joyful remix. This artwork reflects the excitement of taking beloved IP in new directions – no rules, just creativity.

    Limited availability: 10 pieces
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  • Collaborative Painting Watch Face

    This artwork portrays Mimi & Neko standing in front of a large canvas, painting a scenic landscape together. It’s a literal representation of co-creation: the characters themselves contribute to the world they live in, just as our community has done through this campaign.

    Limited availability: 10 pieces
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  • Undersea Explorers Watch Face

    Here, Mimi & Neko dive beneath the waves, swimming among schools of fish, coral reefs, and bubbles. The vibrant colours make the underwater scene feel alive and serene, reminding us that remixing IP can take characters anywhere.

    Limited availability: 10 pieces
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  • The Artists Watch Face

    This piece imagines Mimi & Neko as artists themselves, surrounded by brushes, palettes, and colorful canvases. It showcases how the characters are not just muses but participants in the act of making something new.

    Limited availability: 10 pieces
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  • Campfire Stories Watch Face

    Under a dark sky filled with stars, Mimi & Neko sit around a warm, glowing campfire. It’s a visual story about quiet moments, creativity, and shared experiences, all key elements of this campaign.

    Limited availability: 10 pieces
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  • To The Moon Watch Face

    Mimi & Neko soar through the night sky on a glowing shooting star. This artwork captures the sense of wonder and limitless imagination that defined this campaign.

    Limited availability: 10 pieces
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  • Hot Air Adventure Watch Face

    The final winning entry shows Mimi & Neko floating high above the clouds in a colorful hot air balloon. The piece symbolizes new creative heights and the freedom that comes with open collaboration between fans and IP holders.

    Limited availability: 10 pieces
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  • Sweet Maze Watch Face

    In this piece, Mimi & Neko wander through a vibrant candy-themed maze, surrounded by lollipops, candy canes, and pastel-colored walls. It’s bright, fun, and full of movement, showing how remix culture can add entirely new dimensions to familiar characters.

    Limited availability: 10 pieces
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  • Campground Fun Watch Face

    This artwork reimagines Mimi & Neko at a lively campsite surrounded by nature. Tents, trees, and an open sky create a sense of community and lighthearted fun. It’s a simple nod to the “Camp” spirit behind this collaboration.

    Limited availability: 10 pieces
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  • Space Adventures Watch Face

    In this remix, Mimi & Neko blast off in a rocket ship, framed against a deep galaxy sky dotted with stars and planets. The vibrant colors and expressions highlight their adventurous spirit and bring a sense of motion.

    Limited availability: 10 pieces
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